{"id":8077,"date":"2026-01-29T11:05:33","date_gmt":"2026-01-29T10:05:33","guid":{"rendered":"https:\/\/tragento.com\/?p=8077"},"modified":"2026-01-29T11:05:33","modified_gmt":"2026-01-29T10:05:33","slug":"tursab-tuzi-airbnb-expediju-i-druge-turska-ponovno-zaostrava-odnos-prema-globalnim-booking-platformama","status":"publish","type":"post","link":"https:\/\/tragento1.ivanbruno.hr\/en\/tursab-tuzi-airbnb-expediju-i-druge-turska-ponovno-zaostrava-odnos-prema-globalnim-booking-platformama\/","title":{"rendered":"T\u00dcRSAB tu\u017ei Airbnb, Expediju i druge: Turska ponovno zao\u0161trava odnos prema globalnim booking platformama"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Tursko tr\u017ei\u0161te turizma ulazi u novu fazu regulatornog sukoba s globalnim digitalnim platformama.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Udruga turskih turisti\u010dkih agencija <strong>T\u00dcRSAB (Association of Turkish Travel Agencies)<\/strong> podnijela je tu\u017ebu kojom tra\u017ei <strong><a href=\"https:\/\/tragento1.ivanbruno.hr\/en\/category\/turistickaindustrija\/kratkorocni-najam\/\">zabranu pristupa za 10 me\u0111unarodnih travel i booking platformi<\/a><\/strong>. Razlog su, prema navodima udruge, <strong>nelojalna konkurencija, nepostojanje lokalne registracije te izbjegavanje poreznih i regulatornih obveza<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.hurriyetdailynews.com\/turkish-travel-association-seeks-to-block-access-to-major-online-booking-platforms-218313\">Rije\u010d je o jednom od najozbiljnijih poteza T\u00dcRSAB-a u posljednjih nekoliko godina<\/a>, s potencijalno sna\u017enim posljedicama za digitalnu distribuciju turisti\u010dkih usluga u Turskoj.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-koje-su-platforme-obuhvacene-tuzbom\">Koje su platforme obuhva\u0107ene tu\u017ebom?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tu\u017eba se odnosi na sljede\u0107e globalne brendove:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Airbnb<\/li>\n\n\n\n<li>Expedia<\/li>\n\n\n\n<li>Hotels.com<\/li>\n\n\n\n<li>Trip.com<\/li>\n\n\n\n<li>Agoda<\/li>\n\n\n\n<li>GetYourGuide<\/li>\n\n\n\n<li>Viator<\/li>\n\n\n\n<li>Isango<\/li>\n\n\n\n<li>ToursByLocals<\/li>\n\n\n\n<li>Musement<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prema T\u00dcRSAB-u, ove platforme nude smje\u0161taj, izlete i turisti\u010dke usluge na turskom tr\u017ei\u0161tu <strong>bez osnivanja lokalnih tvrtki, bez licenci i bez pla\u0107anja poreza<\/strong>, dok istovremeno ostvaruju zna\u010dajne prihode.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kljucni-problem-neregulirano-poslovanje\">Klju\u010dni problem: neregulirano poslovanje<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">U slu\u017ebenom priop\u0107enju T\u00dcRSAB nagla\u0161ava da globalne platforme posluju \u201epod krinkom pogodnosti za potro\u0161a\u010de\u201c, ali <strong>izvan svakog regulatornog okvira<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za razliku od njih, lokalne turisti\u010dke agencije u Turskoj:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>posluju uz stroge zakonske uvjete<\/li>\n\n\n\n<li>podlije\u017eu nadzoru i licenciranju<\/li>\n\n\n\n<li>snose financijske i pravne obveze prema dr\u017eavi i putnicima<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Takav model, tvrdi T\u00dcRSAB, stvara <strong>strukturnu neravnote\u017eu<\/strong> i dugoro\u010dno ugro\u017eava odr\u017eivost doma\u0107e turisti\u010dke industrije.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-presedan-iz-2018-slucaj-booking-com\">Presedan iz 2018.: slu\u010daj Booking.com<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ova pravna inicijativa ima jasnu povijesnu pozadinu.<br>Godine <strong>2018.<\/strong>, nakon sli\u010dne tu\u017ebe T\u00dcRSAB-a, <strong>Booking.com je zabranio poslovanje u Turskoj<\/strong> zbog nereguliranog djelovanja. Ta zabrana vrijedi i danas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upravo taj slu\u010daj daje dodatnu te\u017einu aktualnoj tu\u017ebi i pokazuje da <strong>turske institucije imaju spremnost provesti restriktivne mjere<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sire-implikacije-za-turisticku-industriju\">\u0160ire implikacije za turisti\u010dku industriju<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ovaj spor nadilazi granice Turske. On ponovno otvara klju\u010dna pitanja:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tko kontrolira digitalnu distribuciju u turizmu<\/li>\n\n\n\n<li>kako regulirati globalne OTA i experience platforme<\/li>\n\n\n\n<li>gdje je granica izme\u0111u inovacije i nelojalne konkurencije<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-info wp-block-paragraph\">Za turisti\u010dke agencije i dobavlja\u010de u regiji, ovaj slu\u010daj je jasan signal da <strong>era potpune deregulacije digitalnih platformi ulazi u novu fazu preispitivanja<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-izvor-hurriyetdailynews\"><strong>izvor:<\/strong> <strong><a href=\"https:\/\/www.hurriyetdailynews.com\/turkish-travel-association-seeks-to-block-access-to-major-online-booking-platforms-218313\">Hurriyetdailynews<\/a><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Tursko tr\u017ei\u0161te turizma ulazi u novu fazu regulatornog sukoba s globalnim digitalnim platformama. Udruga turskih turisti\u010dkih agencija T\u00dcRSAB (Association of Turkish Travel Agencies) podnijela je tu\u017ebu kojom tra\u017ei zabranu pristupa za 10 me\u0111unarodnih travel i booking platformi. Razlog su, prema navodima udruge, nelojalna konkurencija, nepostojanje&#8230;<\/p>","protected":false},"author":2,"featured_media":7252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166,81,143,89],"tags":[92,246,111,188],"class_list":["post-8077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kratkorocni-najam","category-osvrti","category-turistickaindustrija","category-vijesti","tag-agencije","tag-online","tag-propisi","tag-turska"],"_links":{"self":[{"href":"https:\/\/tragento1.ivanbruno.hr\/en\/wp-json\/wp\/v2\/posts\/8077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tragento1.ivanbruno.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tragento1.ivanbruno.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tragento1.ivanbruno.hr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tragento1.ivanbruno.hr\/en\/wp-json\/wp\/v2\/comments?post=8077"}],"version-history":[{"count":0,"href":"https:\/\/tragento1.ivanbruno.hr\/en\/wp-json\/wp\/v2\/posts\/8077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tragento1.ivanbruno.hr\/en\/wp-json\/wp\/v2\/media\/7252"}],"wp:attachment":[{"href":"https:\/\/tragento1.ivanbruno.hr\/en\/wp-json\/wp\/v2\/media?parent=8077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tragento1.ivanbruno.hr\/en\/wp-json\/wp\/v2\/categories?post=8077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tragento1.ivanbruno.hr\/en\/wp-json\/wp\/v2\/tags?post=8077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}