Luka Modrić and John Malkovich in a new promotional advertisement for Croatian tourism
Croatian National Tourist Board launched the continuation of the „CROATIA – I hear it's beautiful” campaign, in which a sports and acting legend, through a humorous dialogue, discover Zadar's Sea Organ. Luka Modrić and John Malkovich, in the new promotional advertisement for Croatian tourism, have particularly attracted public attention with this collaboration.
The fusion of Hollywood glamour and football virtuosity
Following the first collaboration with John Malkovich that attracted great attention, continuation brings an interaction between the famous actor and Luka Modrić. The direction and creative leadership are once again signed by Pete Radovich, the multi-award-winning producer behind the visual identity of this series of promotional films.
Focus on authentic motives and year-round appeal
The backbone of the story is Zadar's Sea Organ installation, which serves as a symbol of authenticity and natural beauty of the earth. The film's narrative moves away from classic summer postcards and focuses on off-season travel. Through the relaxed conversation of the protagonists, the message is communicated that Croatia is an attractive and rich destination regardless of the time of year, which directly supports the strategy of extending the tourist season and attracting guests with greater purchasing power.
